What is it?
The Local Media Market of Catalonia (Mercat Audiovisual de Catalunya, MAC) is the unique Media Market specialized in Local Media field in Europe. This Market, placed in Granollers (Barcelona), is the networking space for all local media agents in Catalonia and most of Spain. Thus, after two decades of existence, this Market has become of the Meeting Point for Media Managers, Independent Producers, Technological Providers, Media Researchers and other Media and New Media professionals.
Why in Catalonia?
Catalonia is the European Region with more Local Media Stations. Nowadays, there are 203 Local Media Stations placed in Catalonia: 55 TV stations and 148 radio stations. This singularity has promoted some singular initiatives, such as the Local Media Network; The new OTT platform called “La Xarxa +” or the amount of Local Media Production Centres spread across the country.
How is it?
The Market has Four Areas:
- Knowledge Area: Conferences and Key Note sessions
- Networking Area: Spaces to connect professionals from different backgrounds
- Exhibition Area: where providers have the chance to contact with their customers
- Catalan Local Media Awards: Awards specialized in the Catalonian Local Media field
Who is attending this event?
This Market has eight types of participants:
- Public institutions Managers
- Media Local Managers
- Regional and National Media Managers
- Media Local Professionals
- Regional and National Media Professionals
- Media Suppliers
- Media Local Professors and Researchers
- Media Local Students
Who is behind this Event?
The Local Media Market is organized by the XAL (Local Media Network) and Granollers City Council, and has the collaboration of the Audiovisual Cluster of Catalonia.
The event is sponsored by Granollers City Council, Barcelona Provincial Council, Government of Catalonia and Government of Spain.
The Market in short
DAY:
14th June (2023)
LOCATION:
Roca Umbert, Fàcbrica de les Arts. Granollers (Barcelona)
ORGANIZATION:
Local Media Network, Granollers City Council, Audiovisual Cluster of Catalonia
ATTENDANCE AVERAGE:
500 Media Professionals