{"id":4786,"date":"2021-04-22T11:10:33","date_gmt":"2021-04-22T09:10:33","guid":{"rendered":"https:\/\/audiovisualmac.cat\/?page_id=4786"},"modified":"2026-05-05T12:59:07","modified_gmt":"2026-05-05T10:59:07","slug":"home","status":"publish","type":"page","link":"https:\/\/audiovisualmac.cat\/en\/home\/","title":{"rendered":"The local media\u2019s Professionals meeting point in Catalonia"},"content":{"rendered":"<div class=\"wp-block-image img-principal-eng\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"477\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/05\/MAC-LocalMediaMeeting.jpg\" alt=\"\" class=\"wp-image-4922\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/05\/MAC-LocalMediaMeeting.jpg 952w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/05\/MAC-LocalMediaMeeting-300x150.jpg 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/05\/MAC-LocalMediaMeeting-768x385.jpg 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>What<\/strong> is it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Local Media Market of Catalonia (Mercat Audiovisual de Catalunya, MAC) is the unique Media Market specialized in Local Media field in Europe. This Market, placed in Granollers (Barcelona), is the networking space for all local media agents in Catalonia and most of Spain. Thus, after two decades of existence, this Market has become of the Meeting Point for Media Managers, Independent Producers, Technological Providers, Media Researchers and other Media and New Media professionals.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Why<\/strong> in Catalonia?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Catalonia is the European Region with more Local Media Stations. Nowadays, there are 203 Local Media Stations placed in Catalonia: 55 TV stations and 148 radio stations. This singularity has promoted some singular initiatives, such as the Local Media Network; The new OTT platform called &#8220;La Xarxa +&#8221; or the amount of Local Media Production Centres spread across the country.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>How<\/strong> is it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Market has Four Areas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowledge Area: Conferences and Key Note sessions<\/li>\n\n\n\n<li>Networking Area: Spaces to connect professionals from different backgrounds<\/li>\n\n\n\n<li>Exhibition Area: where providers have the chance to contact with their customers<\/li>\n\n\n\n<li>Catalan Local Media Awards: Awards specialized in the Catalonian Local Media field<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"557\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/04\/experiencies-icat.jpg\" alt=\"\" class=\"wp-image-4874\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/04\/experiencies-icat.jpg 800w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/04\/experiencies-icat-300x209.jpg 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/04\/experiencies-icat-768x535.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Who is attending<\/strong> this event?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This Market has eight types of participants:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Public institutions Managers<\/li>\n\n\n\n<li>Media Local Managers<\/li>\n\n\n\n<li>Regional and National Media Managers<\/li>\n\n\n\n<li>Media Local Professionals<\/li>\n\n\n\n<li>Regional and National Media Professionals<\/li>\n\n\n\n<li>Media Suppliers<\/li>\n\n\n\n<li>Media Local Professors and Researchers<\/li>\n\n\n\n<li>Media Local Students<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Who is behind<\/strong> this Event?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Local Media Market is organized by the XAL (Local Media Network) and Granollers City Council, and has the collaboration of the Audiovisual Cluster of Catalonia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event is sponsored by Granollers City Council, Barcelona Provincial Council, Government of Catalonia and Government of Spain.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/04\/redes-sociales.jpg\" alt=\"\" class=\"wp-image-4877\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/04\/redes-sociales.jpg 800w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/04\/redes-sociales-300x200.jpg 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2023\/04\/redes-sociales-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>The Market<\/strong> in short<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>DATE:<\/strong> <br>June 2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>LOCATION:<\/strong> <br>Roca Umbert, F\u00e0cbrica de les Arts. Granollers (Barcelona)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ORGANIZATION: <\/strong><br>Local Media Network, Granollers City Council, Audiovisual Cluster of Catalonia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ATTENDANCE AVERAGE: <\/strong><br>700 Media Professionals<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>MAC Lab<\/strong> The Laboratory<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The MAC Laboratory is the space to design and promote surveys, diagnoses and rapports about Local Media sector. Moreover, the LAB&nbsp; fosters innovative projects in the audiovisual field, placing special emphasis on the fact of proximity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Laboratory was born in the 2021 edition with the desire to expand and diversify the types of activities that&nbsp; the Audiovisual Market carries out, with the aim to face&nbsp; imminent sectorial challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-base-3-color has-text-color has-link-color wp-elements-d85dd7622c939780ab423471d677bc66\"><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The MAC LAB contains all those projects that promote&nbsp; an effective, sustainable and consistent sector with its social commitment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To carry out its mission, the MAC LAB is structured in four areas: Development; Formation; Research and Innovation and Residences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most actions are developed during the MAC event and through the monographic digital programming of the year (under the MAC+ label).<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is it? The Local Media Market of Catalonia (Mercat Audiovisual de Catalunya, MAC) is the unique Media Market specialized in Local Media field in &#8230; <a title=\"The local media\u2019s Professionals meeting point in Catalonia\" class=\"read-more\" href=\"https:\/\/audiovisualmac.cat\/en\/home\/\" aria-label=\"More on The local media\u2019s Professionals meeting point in Catalonia\">Seguir llegint&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-4786","page","type-page","status-publish"],"acf":[],"_links":{"self":[{"href":"https:\/\/audiovisualmac.cat\/en\/wp-json\/wp\/v2\/pages\/4786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/audiovisualmac.cat\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/audiovisualmac.cat\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/audiovisualmac.cat\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/audiovisualmac.cat\/en\/wp-json\/wp\/v2\/comments?post=4786"}],"version-history":[{"count":33,"href":"https:\/\/audiovisualmac.cat\/en\/wp-json\/wp\/v2\/pages\/4786\/revisions"}],"predecessor-version":[{"id":18210,"href":"https:\/\/audiovisualmac.cat\/en\/wp-json\/wp\/v2\/pages\/4786\/revisions\/18210"}],"wp:attachment":[{"href":"https:\/\/audiovisualmac.cat\/en\/wp-json\/wp\/v2\/media?parent=4786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}