{"id":4074,"date":"2022-05-24T14:38:28","date_gmt":"2022-05-24T12:38:28","guid":{"rendered":"https:\/\/audiovisualmac.cat\/el-mac-torna-amb-el-mes-nou-de-laudiovisual-i-la-comunicacio-de-proximitat\/"},"modified":"2023-03-15T11:45:24","modified_gmt":"2023-03-15T10:45:24","slug":"el-mac-torna-amb-el-mes-nou-de-laudiovisual-i-la-comunicacio-de-proximitat","status":"publish","type":"post","link":"https:\/\/audiovisualmac.cat\/es\/el-mac-torna-amb-el-mes-nou-de-laudiovisual-i-la-comunicacio-de-proximitat\/","title":{"rendered":"El MAC torna amb el m\u00e9s nou de l&#8217;audiovisual i la comunicaci\u00f3 de proximitat"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Aquest dilluns al mat\u00ed s&#8217;ha celebrat\u00a0la<strong> roda de premsa<\/strong> de presentaci\u00f3 del certamen, que tindr\u00e0 lloc l&#8217;<strong>1 de juny.<\/strong><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Roda de Premsa del MAC 2022\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/E_s0RMgQ6jc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/b07c1131-85a3-e64a-3ba4-cc650b06d98d-1-1024x577.jpg\" alt=\"\" class=\"wp-image-2840\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/b07c1131-85a3-e64a-3ba4-cc650b06d98d-1-1024x577.jpg 1024w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/b07c1131-85a3-e64a-3ba4-cc650b06d98d-1-300x169.jpg 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/b07c1131-85a3-e64a-3ba4-cc650b06d98d-1-768x432.jpg 768w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/b07c1131-85a3-e64a-3ba4-cc650b06d98d-1-1536x865.jpg 1536w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/b07c1131-85a3-e64a-3ba4-cc650b06d98d-1-2048x1153.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00abEl MAC ara \u00e9s m\u00e9s necessari que mai\u00bb<\/strong>. S\u00f3n paraules de l&#8217;alcaldessa de Granollers, Alba&nbsp;Barnusell, identificant el Mercat Audiovisual de Catalunya com un punt de trobada en un \u00e0mbit molt canviant.&nbsp;<strong>\u00ab\u00c9s un mercat de refer\u00e8ncia&nbsp;a nivell de&nbsp;pa\u00eds pel sector de la comunicaci\u00f3 i la producci\u00f3 local de proximitat\u00bb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Els continguts de la 23a edici\u00f3 del Mercat Audiovisual de Catalunya s&#8217;han presentat aquest mat\u00ed a Roca Umbert F\u00e0brica de les Arts de Granollers. Marc&nbsp;Melillas, conseller delegat&nbsp;de la XAL, ha coincidit amb aquesta visi\u00f3&nbsp;a l&#8217;afirmar&nbsp;que&nbsp;<strong>\u00abel MAC \u00e9s la trobada ineludible del sector de la comunicaci\u00f3 local\u00bb<\/strong>, amb uns programes que durant&nbsp;23&nbsp;anys han interessat al sector, amb temes de reflexi\u00f3 que han de permetre&nbsp;<strong>\u00ababordar o replantejar aquells reptes que tenim per uns mitjans en plena transformaci\u00f3\u00bb<\/strong>.<br>Pel que fa a aspectes concrets que tindran reflex al programa,&nbsp;Melillas&nbsp;ha destacat el compliment per part&nbsp;de la XAL&nbsp;del comprom\u00eds \u2013anunciat l&#8217;any passat\u2013- de posar a disposici\u00f3 dels mitjans de comunicaci\u00f3 local una&nbsp;OTT&nbsp;pr\u00f2pia,&nbsp;<strong>\u00abque ser\u00e0 una realitat a finals d&#8217;aquest any\u00bb<\/strong>. Aquesta activaci\u00f3 es produeix en un context de transformaci\u00f3 digital que afecta a tot l&#8217;espectre comunicatiu.&nbsp;<strong>\u00abLa TDT i l&#8217;FM comencen a tenir un&nbsp;<em>deadline<\/em>, i no ens podem quedar parats. Per tant, l&#8217;OTT&nbsp;\u00e9s un element clau en l&#8217;aposta&nbsp;de la XAL\u00bb<\/strong>, ha advertit el conseller delegat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 ha intervingut a la roda de premsa el director de Mitjans de Comunicaci\u00f3 de la Generalitat, Jordi del&nbsp;R\u00edo. Al programa del MAC la instituci\u00f3 estar\u00e0 representada per Oriol Duran, secretari de Comunicaci\u00f3 del Govern i Mitjans de Comunicaci\u00f3, que abordar\u00e0 la Llei de Comunicaci\u00f3 Audiovisual. Per Jordi del&nbsp;R\u00edo,&nbsp;<strong>\u00abaquesta Llei era necess\u00e0ria, m\u00e9s enll\u00e0 del soroll pol\u00edtic\u00bb<\/strong>&nbsp;i ha aprofitat per assenyalar que, per al Govern,&nbsp;<strong>\u00abel MAC \u00e9s una oportunitat de descentralitzar aquest sector\u00bb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per la seva banda Josep Maria Mart\u00ed, director de l&#8217;Observatori de la R\u00e0dio (GRISS-UAB), ha presentat la segona edici\u00f3 de la Trobada del Podc\u00e0sting a Catalunya, amb un programa aut\u00f2nom que gira al voltant de la r\u00e0dio com a concepte gen\u00e8ric i&nbsp;aglutinador, ja que&nbsp;<strong>\u00abcontempla la r\u00e0dio hertziana convencional, els podcasts, la r\u00e0dio digital, la r\u00e0dio que escoltem als&nbsp;smart&nbsp;TV, etc. El m\u00f3n de l&#8217;\u00e0udio \u00e9s el gran&nbsp;fenomen&nbsp;dels darrers temps, i crec que va ser un encert que el MAC&nbsp;decid\u00eds&nbsp;incorporar-lo l&#8217;any passat<\/strong>\u00ab.<br>El creixement del consum d&#8217;\u00e0udio ha estat impulsat&nbsp;en gran manera&nbsp;per periodistes i&nbsp;<em>influencers<\/em>. El MAC en tindr\u00e0 una mostra a trav\u00e9s de tres professionals que han creat tend\u00e8ncia en aquest darrer any: Jordi&nbsp;\u00c9vole,&nbsp;Javier&nbsp;Gallego i Pablo Iglesias.&nbsp;<strong>\u00abTindrem la sort de trobar al MAC el que probablement no es trobar\u00e0 en un altre lloc: la coincid\u00e8ncia d&#8217;aquestes tres persones en la jornada\u00bb<\/strong>.<br>Els podcasts femenins, la monetitzaci\u00f3 dels podcasts i l&#8217;estrat\u00e8gia de marca s\u00f3n altres aspectes que tamb\u00e9 articularan el programa de sessions.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/nhgfbvcd-1024x576.png\" alt=\"\" class=\"wp-image-2841\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/nhgfbvcd-1024x576.png 1024w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/nhgfbvcd-300x169.png 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/nhgfbvcd-768x432.png 768w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/nhgfbvcd-1536x864.png 1536w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/nhgfbvcd.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/kyujthrgefd-1024x576.png\" alt=\"\" class=\"wp-image-2842\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/kyujthrgefd-1024x576.png 1024w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/kyujthrgefd-300x169.png 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/kyujthrgefd-768x432.png 768w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/kyujthrgefd-1536x864.png 1536w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/kyujthrgefd.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/aSADSDG-1024x576.png\" alt=\"\" class=\"wp-image-2843\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/aSADSDG-1024x576.png 1024w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/aSADSDG-300x169.png 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/aSADSDG-768x432.png 768w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/aSADSDG-1536x864.png 1536w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2022\/05\/aSADSDG.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El director del Mercat Audiovisual de Catalunya, Josep Maria Codina, ha condu\u00eft l&#8217;acte, destacant el fet que la present edici\u00f3 ser\u00e0&nbsp;<strong>\u00abtotalment presencial i sense l\u00edmits d&#8217;aforament, com vam tenir l&#8217;any passat\u00bb<\/strong>. El programa consta de 34 sessions programades, amb m\u00e9s de 70 ponents, que es desplegaran per cinc espais simultanis, ocupant m\u00e9s de 3.000 m\u00b2. A m\u00e9s, totes les sessions seran emeses&nbsp;per streaming, una circumst\u00e0ncia que contribueix a augmentar-ne el seguiment de manera significativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El director ha volgut remarcar l&#8217;esfor\u00e7 organitzatiu que representa Fira MAC, l&#8217;\u00e0mbit de fira empresarial, amb 11 espais expositius. Enguany s&#8217;ha tornat a obrir al mercat internacional, amb companyies dels Estats Units, Fran\u00e7a i Su\u00e8cia.<br>Tamb\u00e9 ha recordat que el MAC tornar\u00e0 a tenir com a cloenda la gala de lliurament dels Premis de Comunicaci\u00f3 Local, per b\u00e9 que enguany en exterior i amb un car\u00e0cter m\u00e9s festiu. Tot i que el per\u00edode d&#8217;inscripci\u00f3 s&#8217;ha redu\u00eft amb relaci\u00f3 a l&#8217;any anterior, la convocat\u00f2ria ha crescut en nombre de candidatures presentades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&#8217;alcaldessa de Granollers, Alba&nbsp;Barnusell, ha tancat l&#8217;acte felicitant a tots qui fan possible aquesta nova edici\u00f3 del MAC i ha valorat el paper de les&nbsp;institucions&nbsp;que li donen suport i les entitats que hi col\u00b7laboren. Alhora, s&#8217;ha enorgullit pel fet que un esdeveniment com aquest&nbsp;<strong>\u00abvertebra pa\u00eds, crea identitat i&nbsp;sost\u00e9&nbsp;el territori\u00bb<\/strong>. I, al final, ha afegit,&nbsp;<strong>\u00abvolem encara anar m\u00e9s enll\u00e0. El MAC ha de ser palanca i tractor entorn de la producci\u00f3 audiovisual\u00bb<\/strong>.<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">Recordem que el MAC se celebrar\u00e0 de manera presencial el pr\u00f2xim 1 de juny a Roca Umbert F\u00e0brica de les Arts de Granollers.<\/mark><\/strong><\/pre>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link\" href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfmcxIsk0UfSttkCQ1pVuZVbD2X4LZniw6q06kJhgC83_kx9Q\/viewform\">formulari d&#8217;inscripci\u00f3 al MAC<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Aquest dilluns al mat\u00ed s&#8217;ha celebrat\u00a0la roda de premsa de presentaci\u00f3 del certamen, que tindr\u00e0 lloc l&#8217;1 de juny. \u00abEl MAC ara \u00e9s m\u00e9s necessari &#8230; <a title=\"El MAC torna amb el m\u00e9s nou de l&#8217;audiovisual i la comunicaci\u00f3 de proximitat\" class=\"read-more\" href=\"https:\/\/audiovisualmac.cat\/es\/el-mac-torna-amb-el-mes-nou-de-laudiovisual-i-la-comunicacio-de-proximitat\/\" aria-label=\"M\u00e1s en El MAC torna amb el m\u00e9s nou de l&#8217;audiovisual i la comunicaci\u00f3 de proximitat\">Seguir llegint&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-es","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/posts\/4074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/comments?post=4074"}],"version-history":[{"count":1,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/posts\/4074\/revisions"}],"predecessor-version":[{"id":4116,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/posts\/4074\/revisions\/4116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/media\/3471"}],"wp:attachment":[{"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/media?parent=4074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/categories?post=4074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/tags?post=4074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}