{"id":4079,"date":"2021-09-22T14:05:28","date_gmt":"2021-09-22T12:05:28","guid":{"rendered":"https:\/\/audiovisualmac.cat\/el-mac-posa-en-valor-el-format-presencial-i-la-proximitat\/"},"modified":"2023-03-15T11:46:09","modified_gmt":"2023-03-15T10:46:09","slug":"el-mac-posa-en-valor-el-format-presencial-i-la-proximitat","status":"publish","type":"post","link":"https:\/\/audiovisualmac.cat\/es\/el-mac-posa-en-valor-el-format-presencial-i-la-proximitat\/","title":{"rendered":"El MAC posa en valor el format presencial i la proximitat"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">El&nbsp;<strong>MAC<\/strong>&nbsp;ha presentat aquest dimecres al mat\u00ed en roda de premsa la seva&nbsp;<strong>22a edici\u00f3<\/strong>, que tindr\u00e0 lloc el&nbsp;<strong>29 de setembre a Roca Umbert F\u00e0brica de les Arts de Granollers<\/strong>. La cita&nbsp;ha comptat amb les intervencions del director del MAC,&nbsp;<strong>Josep Maria Codina<\/strong>; el conseller delegat de la Xarxa Audiovisual Local (XAL),&nbsp;<strong>Llu\u00eds Garriga;&nbsp;<\/strong>el director de Mitjans de Comunicaci\u00f3 de la Generalitat,&nbsp;<strong>Jordi del R\u00edo<\/strong>; l&#8217;alcalde de Granollers,&nbsp;<strong>Josep Mayoral<\/strong>, i&nbsp;el director&nbsp;de l&#8217;Observatori de la R\u00e0dio a Catalunya,<strong>&nbsp;Josep Maria Mart\u00ed.<\/strong>&nbsp;La presentaci\u00f3 s&#8217;ha fet al plat\u00f3 del Centre Audiovisual de Roca Umbert.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\">Tots plegats han posat en valor la recuperaci\u00f3 d&#8217;un&nbsp;<strong>MAC presencial<\/strong>, un format que&nbsp;va quedar estroncat l&#8217;any passat per la pand\u00e8mia i que es recuperar\u00e0 el proper dimecres. Tamb\u00e9 s&#8217;ha remarcat l&#8217;<strong>aposta del MAC per a l&#8217;audiovisual de proximitat.<\/strong><\/h4>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-vivid-red-background-color has-vivid-red-color\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Roda de premsa del MAC 2021\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/PMUbDtMuYQE?start=2&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/48743ccb-b94a-d3a7-d96b-3ac06f0b4ce2-1024x577.jpeg\" alt=\"\" class=\"wp-image-1026\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/48743ccb-b94a-d3a7-d96b-3ac06f0b4ce2-1024x577.jpeg 1024w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/48743ccb-b94a-d3a7-d96b-3ac06f0b4ce2-300x169.jpeg 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/48743ccb-b94a-d3a7-d96b-3ac06f0b4ce2-768x432.jpeg 768w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/48743ccb-b94a-d3a7-d96b-3ac06f0b4ce2-1536x865.jpeg 1536w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/48743ccb-b94a-d3a7-d96b-3ac06f0b4ce2.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Josep Maria Codina<\/strong>, que ha presentat l&#8217;acte, ha parlat d&#8217;un certamen&nbsp;<strong>amb m\u00e9s de 30 sessions<\/strong>,&nbsp;<strong>una setantena de ponents<\/strong>&nbsp;i ha celebrat la recuperaci\u00f3 de l&#8217;\u00e0mbit de fira, que ser\u00e0&nbsp;a la nau de Dents de Serra.&nbsp;Aquest any s&#8217;han acollit a Fira MAC&nbsp;<strong>m\u00e9s de 40 empreses, organitzacions, mitjans de comunicaci\u00f3 i centres de formaci\u00f3<\/strong>. Codina ha explicat, a m\u00e9s,&nbsp;que&nbsp;una desena de les empreses que hi participen s\u00f3n estrangeres. \u00abHan confiat en nosaltres\u00bb, ha dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El conseller delegat de la XAL,&nbsp;<strong>Llu\u00eds Garriga<\/strong>,&nbsp;per la seva banda, ha remarcat que el MAC reflectir\u00e0 la&nbsp;<strong>\u00abvitalitat&nbsp;de l&#8217;audiovisual local\u00bb<\/strong>. \u00abL&#8217;\u00faltim any i mig s&#8217;han tornat a posar en valor, per molta part de la ciutadania, els mitjans locals. S&#8217;ha demostrat que s\u00f3n \u00fatils si expliquen hist\u00f2ries properes\u00bb, ha explicat. En aquesta direcci\u00f3, el MAC servir\u00e0 presentar el Pla Estrat\u00e8gic de la R\u00e0dio, un&nbsp;<em>hub<\/em>&nbsp;promogut pel conjunt de la ind\u00fastria de l&#8217;audiovisual de Catalunya&nbsp;i una plataforma online per a l&#8217;\u00e0mbit local. Durant la jornada del 29 de setembre tamb\u00e9 s&#8217;entregaran els Premis de Comunicaci\u00f3 Local 2021.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.25-1024x577.jpeg\" alt=\"\" class=\"wp-image-1032\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.25-1024x577.jpeg 1024w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.25-300x169.jpeg 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.25-768x432.jpeg 768w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.25-1536x865.jpeg 1536w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.25.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.26-1-1024x577.jpeg\" alt=\"\" class=\"wp-image-1028\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.26-1-1024x577.jpeg 1024w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.26-1-300x169.jpeg 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.26-1-768x432.jpeg 768w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.26-1-1536x865.jpeg 1536w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.26-1.jpeg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.24-e1632312305486-1024x560.jpeg\" alt=\"\" class=\"wp-image-1033\" srcset=\"https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.24-e1632312305486-1024x560.jpeg 1024w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.24-e1632312305486-300x164.jpeg 300w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.24-e1632312305486-768x420.jpeg 768w, https:\/\/audiovisualmac.cat\/wp-content\/uploads\/2021\/09\/WhatsApp-Image-2021-09-22-at-11.37.24-e1632312305486.jpeg 1125w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">El director de l&#8217;Observatori de la R\u00e0dio a Catalunya,&nbsp;<strong>Josep Maria Mart\u00ed<\/strong>, ha estat l&#8217;encarregat de repassar el conjunt de la programaci\u00f3 d&#8217;aquest MAC. S&#8217;ha fixat, en especial, en la&nbsp;<strong>I Trobada del Podcasting de&nbsp;Catalunya<\/strong>, que dur\u00e0 a Granollers els referents d&#8217;aquest sector a casa nostra. El programa del MAC tamb\u00e9 girar\u00e0 al voltant de la&nbsp;<strong>r\u00e0dio musical&nbsp;<\/strong>i el&nbsp;<strong>periodisme m\u00f2bil.&nbsp;<\/strong>Mart\u00ed tamb\u00e9 ha insistit a demanar el \u00absuport\u00bb de les administracions per al MAC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9 ha intervingut a la roda de premsa el director de Mitjans de Comunicaci\u00f3 de la Generalitat,\u00a0<strong>Jordi del R\u00edo<\/strong>, que remarcat la import\u00e0ncia de la cita del dia 29. \u00abEl MAC \u00e9s un di\u00e0leg hist\u00f2ric amb\u00a022 anys de traject\u00f2ria\u00bb, ha dit i ha explicat que\u00a0<strong>l&#8217;audiovisual \u00e9s un sector estrat\u00e8gic a Catalunya<\/strong>. L&#8217;alcalde de Granollers,\u00a0<strong>Josep Mayoral<\/strong>, ha tancat l&#8217;acte. Ha adm\u00e8s la \u00absatisfacci\u00f3\u00bb de l&#8217;Ajuntament de recuperar el MAC en format presencial. \u00abEl MAC \u00e9s mirar-se i posar-se d&#8217;acord.\u00bb<\/p>\n\n\n\n<pre class=\"wp-block-preformatted\"><strong><span class=\"has-inline-color has-vivid-red-color\">Recordem que el MAC es celebrar\u00e0 de manera presencial el proper 29 de setembre a Roca Umbert F\u00e0brica de les Arts de Granollers. Per venir, cal inscriure's al formulari que us adjuntem a continuaci\u00f3. El dia del MAC haureu d'acreditar-vos ensenyant l'entrada impresa o al m\u00f2bil. <\/span><\/strong><\/pre>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link\" href=\"https:\/\/inscripcions.audiovisualmac.cat\/\">formulari d&#8217;inscripci\u00f3 al MAC<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El&nbsp;MAC&nbsp;ha presentat aquest dimecres al mat\u00ed en roda de premsa la seva&nbsp;22a edici\u00f3, que tindr\u00e0 lloc el&nbsp;29 de setembre a Roca Umbert F\u00e0brica de les &#8230; <a title=\"El MAC posa en valor el format presencial i la proximitat\" class=\"read-more\" href=\"https:\/\/audiovisualmac.cat\/es\/el-mac-posa-en-valor-el-format-presencial-i-la-proximitat\/\" aria-label=\"M\u00e1s en El MAC posa en valor el format presencial i la proximitat\">Seguir llegint&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":3471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-es","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","resize-featured-image"],"acf":[],"_links":{"self":[{"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/posts\/4079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/comments?post=4079"}],"version-history":[{"count":1,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/posts\/4079\/revisions"}],"predecessor-version":[{"id":4126,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/posts\/4079\/revisions\/4126"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/media\/3471"}],"wp:attachment":[{"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/media?parent=4079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/categories?post=4079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/audiovisualmac.cat\/es\/wp-json\/wp\/v2\/tags?post=4079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}