El Mercat Audiovisual de Catalunya (MAC) és l’espai de trobada, transferència de coneixement i cooperació de tots els agents que conformen el panorama audiovisual de proximitat a Catalunya. El mercat, que ha superat els 25 de trajectòria, es duu a terme anualment a les instal·lacions Roca Umbert Fàbrica de les Arts de Granollers(Barcelona).
Punt de trobada
Durant el MAC els operadors del sector tenen oportunitat de vendre i comprar serveis i productes, intercanviar informació, conèixer les novetats sectorials, establir acords de coproducció i accedir a finançament pels seus projectes audiovisuals.
Amb el pas dels anys, el MAC ha tingut diferents formats. Ha passat de ser un sol esdeveniment de diversos dies a diversos esdeveniments durant l’any, combinant formats presencial i digital.
El 2023 el MAC va participar —juntament amb la XAL— en el disseny, testatge i implementació de la plataforma digital La Xarxa +, motiu pel qual va rebre la col·laboració dels fons Next Generation a la categoria d’Ecosistemes Digitals impulsat pel Govern d’Espanya.
Des d’aleshores, el MAC treballa per ampliar i internacionalitzar totes les accions vinculades al seu laboratori, com a primer pas del projecte de llarg recorregut consistent en la creació del LOCAL MEDIA HUB europeu.
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